Amazon FBA vs Shopify: Which To Go For?

When one thinks about selling stuff online, a common dilemma is: Amazon FBA vs Shopify – which would be a better option? Considering that both Amazon and Shopify are doing just as well, it is safe to say that neither is a clear winner. It's a matter of personal choice – based on what each has to offer:

• GETTING STARTED

It costs $39.99 a month + other selling fees to get an Amazon professional account. It comes with a host of benefits, such as eligibility for top placement on product detail pages. A professional account holder can also offer promos and gift wrap options, as well as customize shipping rates for certain products. You can either ship your items yourself, or use FBA (We highly recommend some extensive product research for Amazon FBA). Amazon charges a referral fee of 8-15% on each item sold.

On the other hand, it only costs $29 to start an online store with Shopify. Although premium plans are much more expensive ($79 and a $179), the advantage is that there are no referral fees applicable.

• SALE PROSPECTS

When it comes to the probability of making a sale though, there's not much doubt. Amazon has an enormous number of daily shoppers. If you have quality and a good price to offer, Amazon almost assures you the buyers. When selling with Amazon, your main focus should be on how to find the best suppliers for your products.

• SUPPORT & FEATURES

Both Amazon and Shopify offer top-notch phone, email, and chat support. However, Shopify does win the show here with the wide number of features it offers for driving sales:

1. Blogging

2. Shopify Facebook store

3. Sell on Pinterest

4. Sell on Twitter

5. Built-in mobile commerce shopping cart

6. Business tools and apps

Evidently, the comparison is neck to neck. A shrewd business owner would hence leave EITHER/OR out of the equation – and go for BOTH!! Get your own Shopify store and let FBA handle it – i.e. manage customers, as well as package and ship items.

This way, while Shopify's traffic-driving features will help your store become popular (if promoted well enough), you will be generating income from Amazon at the same time! 

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