When
one thinks about selling stuff online, a common dilemma is: Amazon FBA vs Shopify
– which would be a better option? Considering that both Amazon and
Shopify are doing just as well, it is safe to say that neither is a
clear winner. It's a matter of personal choice – based on what each
has to offer:
-
GETTING STARTED
It costs $39.99 a month +
other selling fees to get an Amazon professional account. It comes
with a host of benefits, such as eligibility for top placement on
product detail pages. A professional account holder can also offer
promos and gift wrap options, as well as customize shipping rates for
certain products. You can either ship your items yourself, or use FBA
(We highly recommend some extensive product research for Amazon FBA).
Amazon charges a referral fee of 8-15% on each item sold.
On the other hand, it only
costs $29 to start an online store with Shopify. Although premium
plans are much more expensive ($79 and a $179), the advantage is that
there are no referral fees applicable.
-
SALE PROSPECTS
When it comes to the
probability of making a sale though, there's not much doubt. Amazon
has an enormous number of daily shoppers. If you have quality and a
good price to offer, Amazon almost assures you the buyers. When
selling with Amazon, your main focus should be on how to find the best suppliers
for your products.
-
SUPPORT & FEATURES
Both
Amazon and Shopify offer top-notch phone, email, and chat support.
However, Shopify does win the show here with the wide number of
features it offers for driving sales:
1.
Blogging
2.
Shopify Facebook store
3.
Sell on Pinterest
4.
Sell on Twitter
5.
Built-in mobile commerce shopping cart
6.
Business tools and apps
Evidently,
the comparison is neck to neck. A shrewd business owner would hence
leave EITHER/OR out of the equation – and go for BOTH!! Get your
own Shopify store and let FBA handle it – i.e. manage customers, as
well as package and ship items.
This
way, while Shopify's traffic-driving features will help your store
become popular (if promoted well enough), you will be generating
income from Amazon at the same time!
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